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EA SPORTS FC
FC26 Campaign
"More than a game. More than a football club. This is the future of football fandom."
The team were tasked with pushing the FC brand further. In doing this, they listened to the core fans' thoughts and answered their concerns. We did this
by highlighting the progress and refinement of this year's (FC26) game, through a technical Visual Identity.
The FC26 campaign required multiple assets to be created and used across a variety of media globally. This was then uploaded and distributed across the global network for implementation.
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