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HUGO
RED MEANS GO
A new global platform celebrating fearless young ambition & self-belief, in a world that often tells you no. Recognising the people who go against the grain & pursue their ambitions despite a society that often discourages risk, creativity & individuality.
The campaign required master assets for global distribution, to be used across a range of channels such as in-store, OOH, and social media. We started with a teaser launch in London and New York using a simple red box and ‘GO’ messaging before the full launch of talent-led imagery and campaign statements. This was also supported with our talent films and social media content.
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